We asked our survey participants what percentage of their law firm’s total budget was allocated to legal marketing in 2021. Knowing your budget helps you allocate marketing dollars. For example, if a significant portion of your marketing budget is allotted to a key marketing asset, such as your law firm website, you may not have the remaining financial resources to spend on other channels, such as video marketing. After all, your marketing budget has a direct impact on how many different marketing channels your law firm may be able to use, as well as the types of efforts you employ. One of the most critical aspects of defining a law firm’s legal marketing strategy is determining your budget. Notably, 3.6% of participants indicated that their firm does not have a defined marketing strategy or opts not to participate in formal legal marketing, and therefore, no one is assigned to manage it. Meanwhile, just under 11% of participating firms indicated that their firm hired an external marketing agency to manage their marketing strategy, while 7.3% of the survey participants indicated their law firm has an internal marketer or marketing department in charge of their marketing efforts.ĥ.5% of our survey participants indicated a lawyer in the firm, other than a managing partner, handled the law firm’s legal marketing strategy. When asked who primarily oversees the management of the law firm’s marketing strategy, just under 73% of respondents indicated it was a managing member/partner, or in the case of solo firms the lawyer answering the survey. We checked in with the lawyers participating in our survey on this very question. The answer is often determined by the best fit for the firm after weighing various considerations, such as the firm’s financial resources and human resources. One of the biggest challenges for many law firms in the early stages of the legal marketing process is determining who will be primarily in charge of managing the firm’s marketing plan. From Criminal Law, the most common practice area for our participating attorneys, to less common practice areas, such as Cannabis Law and Military Law, participating attorneys came from diverse backgrounds across various disciplines.īelow are some of the top practice areas the participating lawyers reported for their firms: We asked these lawyers to share the top practice areas for their firm with us as well. Most of our survey participants are solo practitioners (59.6% to be exact), but lawyers in firms with 2-5 attorneys, 6-10 attorneys, 26-50 attorneys, and even 101+ attorneys also shared their opinions with us. You already know that lawyers from various jurisdictions across the United States anonymously participated in our survey, but what else do we know about them? The results are in, so take a quick look at some statistics we gathered on legal marketing in the past 12 months and the next 12 to come. We conducted a voluntary, anonymous survey of lawyers across the United States who are listed in our directory and asked a few questions about their marketing practices in 2021, as well as their predictions and plans for the coming year. Welcome to the first installment of Justia’s end-of-year series, where we look back at 2021 and take a quick peek ahead at 2022. The results are in! In this first installment of Justia’s end-of-year series, discover the results of our survey on the legal marketing trends of 20.
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