![]() And so, everyone’s… If you… Look at all the negative things people say about me, it’s always about the perception of me, it’s never about the reality of me. I got portrayed as something I wasn’t, right? And so, what happened was I got… Once you get a brand… Once people attach a brand, an identity, to you, it’s pretty much impossible to get it off. And a lot of times, I fail and sometimes, I succeed, and… But the reality of that didn’t really matter, because the way I got portrayed in the press… And most of it is my own fault, because of the way I approach the press. In fact, everything I do in my books is about essentially getting women to like me. There’s no way you can reach those numbers without women, because the fact is women are… Buy 70 or 80% of books.Ġ:04:07 Tucker Max: And so, I had massive numbers of female fans, because if you actually read my books, they’re not anti-woman at all. You don’t sell millions of books to just guys. So, if you actually ever went to any of my events, and I used to do book signings and hundreds, sometimes thousands, of people in big speaking things, stuff like that, pretty much every single event I ever had was at least 50% women. You brought up the issue of women pushing back. It’s an opinion of what they heard about me, right? So, I’ll give you a great example. And so, the reason I say this is because most people’s opinion of me is not an opinion of me. I never thought I was, but it’s one of those things where I fought against it but you can’t really fight against a tide. And I’m not saying people can’t be brands, like Kanye is definitely a brand, Kim Kardashian, Lebron James. A brand is an abstraction, it is a representation of a set of ideas, right? So, BMW can represent one thing, TED can represent something else, United Airlines, etcetera. And maybe foolishly or maybe not, I always fought against that concept, because, to me, I was always a person, not a brand. It’s funny you bring it up as a brand, because a lot of people talk about that, with regards to me, is your brand. So, I’d love you to address both, if you don’t mind.Ġ:02:41 Tucker Max: Yeah, no, I’m happy to. If they pick one particular brand identity that they go out in the world with, they are sometimes afraid that they won’t be able to move and change and go into different areas. And I’d love you to speak to this because… For a number of different reasons, one, because I think it’s… Growing up is an interesting opportunity for our own personal growth, and number two, people, even though their situation may be different, have often… Are often concerned about how to change. And I think, still, many people in the community remember you from that work, and there are probably still a fair number of women who pushed back on what you’re doing now, because of what you did in the past.Ġ:01:58 Michael Port: And you’ve… I’ve just gotten to know you recently and it seems, through our conversations, that you’ve grown, you have a wife and a son now, and you see the world, it seems, in a slightly different way. And you really did create this literary genre of fratire, and you created a lot of controversy over your work, initially. I’m gonna spend a fair amount of time on the program talking about book publishing, book writing, book marketing, because it’s relevant to so many of my listeners. Hey, Tucker!Ġ:01:08 Michael Port: Alright, let’s… Let’s get to… Let’s go to the past first and then we’ll go into the present. He currently lives in Austin, Texas, with his wife, Victoria, and his son, Bishop. He co-wrote and produced the movie based on his life and book, also titled ‘I Hope They Serve Beer in Hell.’ He was nominated to the Time Magazine 100 Most Influential List in 2009, he received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He is credited with being the originator of the literary genre, fratire, and he is only the third writer, after Malcolm Gladwell and Michael Lewis, to ever have three books on the New York Times Non-Fiction Best Seller List at one time. Tucker has written three number one New York Times best sellers, which have sold over 3,000,000 copies worldwide. Today’s guest is Tucker Max, and he is the co-founder and CEO of Book In A Box, a company that has turned book writing and publishing into a service. 0:00:00 Michael Port: Welcome to ‘Steal the Show’ with Michael Port.
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